Tuesday, July 25, 2006

Do you have a Mobility Strategy?

Face it. Your customers are spending more and more time out of the house, away from the devices you love to reach them on. May be they're wandering after a glass of wine too many. Wondering where to find a cab home. May be they're hot and bothered after picking up the kids from school and trying to fit in a grocery shopping trip. Or perhaps, they're rushing from work to a party via the gym. Whatever it is, it seems like your only chance of getting a message across to this set of incessantly mobile consumer is on the one device they carry around - the mobile phones.

So do you have a strategy in place? Are you reaching them through a WAP site - through "off portal" content? Are you allowing them to transact? Change settings? Are you thinking in a more broad way about the whole mobile lifestyle and crafting a strategy around it - something that might actually benefit the consumer?

For sure, the mobile consumer is here to stay. The question is, can you reach her?


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